Strange Bedfellows

Activists and companies can move from confrontation to co-operation

May 22nd 2008

LAST month Tom Katzenmeyer, vice-president of investor relations at Limited Brands, met representatives of the government of the Canadian province of Alberta. Limited Brands is an American apparel firm with sales of $10.1 billion last year; its best-known division is Victoria’s Secret, which sells lingerie. And what was the topic of discussion? The firm’s worries over threatened caribou habitats.

This may not seem to have much to do with Mr Katzenmeyer’s job, but Limited Brands is one of several firms giving a new twist to the idea of corporate social responsibility by putting money and effort into causes previously championed by activist groups. Sometimes they are even working with campaigners whom they had once fought to a standstill.

Read it on The Economist’s site…

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