San Francisco: Hotel Tomo

September 2, 2007

Part of a worldwide wave of re-envisioned mid-20th-century hotels, this once-drab Best Western reopened in June after a thorough transfusion of Japanese hip. Plasma screens shimmer with anime and monster movies under a muraled ceiling in the lobby. A vending machine sells T-shirts and cuddly things from the Asian-American pop culture brand Giant Robot. In an interesting hybrid, the hotel remains affiliated with Best Western but is managed by the Bay Area hotel company Joie de Vivre.

Read it on the NYT site…

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