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Category Archives: New York Magazine
The Latte Backlash
April 30, 1998
If the hundreds of caffeine enthusiasts who gathered last week for Coffee Fest New York seemed anxious, it wasn’t just the effect of all the free samples they were downing. They were on a mission to battle the false coffee consciousness of the Starbucks era, and they took it very seriously. “People have become caught up in the jazz of the whole thing,” said Michael Del Gatto, an independent roaster. “But they’re really drinking a milk drink.” (more…)
Posted in Magazines, New York Magazine